This course is a relatively new area of study in marketing, with the phenomenon of globalization and liberalization many multinationals are realizing the opportunities and imperatives of studying this growing segment. The aim of this course is to extend students' knowledge and understanding of Muslim consumers, to analyze Islamic faith based consumption needs of the diverse Muslim communities across the globe, and to develop skills to apply this knowledge and understanding to practical and challenging marketing situations. It will introduce the students to Islamic laws, principles and guidelines in strategic marketing decisions of designing, communicating and delivering products and services to customers. Also, it will be built on the teachings of Qur’an and Sunnah in all facets of trade, applying Islamic business ethics and observing the market manners as dictated by the religion of Islam.
- Teacher: Evann Keith Calubia Tabasa