The course deal with basic concepts of marketing as applied to agriculture, approaches to the study of agricultural marketing, marketing functions, marketing channels, marketing margin and costs, marketing programs and strategies (marketing mix-4 Ps) and the selling profession in agriculture. It will also introduce to the students the basic concepts related to starting and managing an agriculture enterprise as a business and role of farmers as entrepreneurs, to include planning business and preparing business plans.
- Teacher: Keno Jay Balogbog